Daily News- Amy Diluna
The daily news really captured the essence of what makes Sex and the City 2 a great movie but also stylish. It comes as no surprise that the sequel is living up to its name with more fierce fashion like sparkling Louboutin shoes, Dior dresses, Jessie Steele aprons, Lanvin etc. With Sex and the City 2 premiering on May 27, the vast array of fashion used and which inspires each character really influences the world of fashion to its vast consumers. Designers clothes are now being exposed in big picture movies to make the consumer aware of their creations and brand market that way.
Big screen brand marketing is great. Not only are designers showing their creations but are using celebrities such as actors and musicians as their muses. A good example is Lady GaGa's "Bad Romance" music video and "Telephone" video where the late Alexander McQueen is a focus as well as the Haus of Gaga and other designers. Lady Gaga has not only become a great success in the music world but designers have become inspired by her and she is not known as a fashion icon who sets trends.
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