Observations!!!

I did my observation analysis on two different shopping places: Ralph’s and Metropark. I wanted to observe different consumer shopping tendencies between the two places because one would be more of rational buy and the other would be more of an emotional, depending on the circumstances.

Ralph’s: Stepping into Ralph’s, I observed people buying the basic need for food for example, milk, bread, peanut butter and vegetables. I did observe one family that was shopping and they got the basic needs but the kids wanted the chips ahoy, chips, ice cream. I could tell that their mom was holding back on getting these items but she wanted to get the items. This goes back to Maslow’s pyramid theory where we as consumers want a sense of belonging in society.

Metropark: Going into a retail location, as a consumer you decide a purchase from a rational or emotional sense. Obviously, it is different from a grocery store because you need food to survive but from a retail standpoint we also need clothes to survive. The observation I made at Metropark was the shopper was looking at the item for a good ten minutes to decide whether they needed to purchase or not. I looked at the price tag of the jacket that shopper was looking at and it was $195. That would have been more of an emotional purchase because they shopper was thinking too long for the purchase because it wasn’t a necessity.

At the AI, you can tell that there is differences in departments by the way students are dressed. We have the game art, fashion designers, fashion marketers, photography, industrial design, interior design and many more. Fashion is influenced by our individual style from pop culture from what music we listen to, to what we see our favorite celebrities wearing, current economic standing and what our industry profession is wearing.